Hi, I'm Jim.
The lead engineer behind
every Setup Your AI page.
Setup Your AI is small and stays small on purpose. I review every AI draft, make the calls AI can't make, and ship every page that goes live. You always work with the engineer who builds your site, never an account manager.
With 15+ years in software and big tech, I help businesses turn AI from a confusing pile of tools into working systems. I was the go-to AI person inside large engineering organizations — the person asked to teach teams, mentor engineers, run trainings, and help people use AI without getting lost in the hype.
For over a decade, I have led engineering efforts and shipped real work at larger tech companies including Amazon and Facebook / Reality Labs. My work has included Alexa, Amazon delivery systems, augmented reality glasses (Facebook / Reality Labs Displays and Facebook / Reality Labs Ray-Bans), and multiple undisclosed prototypes.
I'm a Colorado native, born and raised, now running real companies using AI every day. I don't hand you a strategy deck and disappear — I show up, help solve your problems, and help you build a business that can actually use the tools.
Proof from the work.
The pattern isn't just writing code. I get dropped into messy systems, find the real blocker, clarify the goal, and help the team move again. That big-picture instinct is uncommon for an engineer, and it's a major part of why this work transfers well to small businesses.
Trusted when work needed to move.
Recognized by a Facebook / Reality Labs VP with the Better Engineering / AI Award three months in a row — every month I was aware it existed. I used AI to reduce a team backlog by 40%, eliminate over 120 engineering days through automation, and still deliver a full engineer's workload.
Platform systems with real users.
I worked directly with executive leadership as a messaging platform lead and owned products such as text messaging on Facebook / Reality Labs Displays. I've shipped new products, maintained old ones, and worked on projects where reliability mattered.
Engineering tied to dollars and logistics.
Helped unify disconnected GPS systems into a scalable platform with multi-million dollar quarterly impact. Worked across Alexa and Last Mile, and helped teams turn complicated platform problems into shippable plans.
Smaller work with serious impact.
Some of the work I'm proudest of came from smaller teams: helping MobileAssay with an application used by the CDC and universities, and helping the National Renewable Energy Laboratory test new ideas. The impact is often clearest when the problem is real.
AI Adoption Is a Skill.
I led weekly AI workshops at Facebook / Reality Labs and ran multi-day trainings to help entire teams use AI effectively. I was the AI person at one of the most advanced AI companies in the world, and I'm bringing that experience to companies that need practical help — not jargon.
Process & blockers
I often come into teams that are off track, find the actual process-level blocker, and help reset around the true goal.
Real business use
I use AI to run multiple businesses daily, from websites and operations to customer work and software delivery.
High output
Across my own companies and products, I'm building at a pace that would have required a much larger team before modern AI tools.
Hard-to-access experience
This level of practical AI + engineering experience is hard to find outside Silicon Valley, and especially hard to find in normal consulting.
What I believe.
- ✓I believe in providing value first.
- ✓Humans aren't replaced by AI, but the old way of doing work is gone.
- ✓AI should eliminate busywork, not create new busywork.
- ✓Honesty about what doesn't need AI is as valuable as knowing what does.
What I don't do.
- ✗Hand you the same template I hand everyone else.
- ✗Give you a slide deck and disappear.
- ✗Use jargon to make simple things sound complicated.
- ✗Build something your team can't maintain.